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Applewood Fresh Package Design

Client: The Produce Moms

Designer: Alexandra Segal



Together, Applewood Fresh, a premier produce brand and fourth-generation grower, packer/shipper, and marketer of Michigan apples and The Produce Moms, one of America’s most trusted fruit and vegetable influencers, launched a co-branded apple package.

I was beyond thrilled when GDUSA announced their 57th American Graphic Design Awards recipients. The Produce Moms and Applewood Fresh won in the category of packaging graphic design for these co-branded apple bags. It was a privilege to illustrate, design, and art direct these bags.


Wada Farms Easy-Baker Potato

Client: The Produce Moms

Designer: Alexandra Segal



Wada Farms®, one of America’s largest grower-shippers-marketers of fresh potatoes, onions, and sweet potatoes for retail buyers and the food distribution industries and The Produce Moms®, a leading digital influencer of all things fruits and vegetables, have moved their long-time partnership onto the retail shelf with a new co-branded potato package. The new individual pack is available now at Walmart stores nationwide. 

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